Suchergebnisse

This paper as an approach towards highlighting what are the initiatives taken by commercial banks to contribute towards rural banking development as well as business expansion in rural India. The research carried out to find the how banks are expanding in rural market with traditional banking and other alternate banking channels, how alternate banking channels are beneficial for rural customers. Financial inclusion and rural banking development is top most priority for RBI and government to take all rural customers under the umbrella of banking services to provide all government facilities as well as financial products at lower cost. Commercial banks with their target to tap rural market for the untapped business become the key resource for achieving financial inclusion.